Senior-led growth strategy
Find what drives your demand. Prove it. Scale it.
Senior-led growth strategy for businesses that want to know what is actually working, and what isn't. We sit between marketing and technology, so the strategy and the systems that prove it come from the same place.
The problem
Anyone can build now. Knowing what will sell, and proving it, is the hard part.
Marketing people often don't understand the systems. Technical people often don't understand the marketing. The gap between them is where budget disappears.
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Spending without knowing what works
Budget goes out every month, and nobody can say which part of it brings customers back in.
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Tracking you can't trust
Ad platforms, analytics and the CRM all disagree, so decisions get made on gut feel.
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Growth that won't repeat
Good months happen, but nobody knows exactly why, so they can't be repeated on purpose.
Who we help
Five kinds of business, one question: what is really driving demand?
Ecommerce and DTC brands
"Our ad spend keeps growing and we can't tell which part is working."
How we help →
Funded startups
"We've raised. Now we have to prove the growth was worth funding."
How we help →
B2B technology companies
"Our sales cycle takes months and we can't tell which marketing actually leads to a deal."
How we help →
Built fast with AI
"We built it in weeks. Now we need to find out who will buy it."
How we help →
Japanese brands going West
"Our product sells in Japan. Will it sell in the UK, Europe or the US?"
How we help →
The Demand Audit
One fixed price. Eight questions. A clear plan.
Our growth work starts here. We answer eight questions, from what you sell to whether it will be profitable at scale, and you leave with a prioritised plan and a test schedule.
What the audit covers →- 01 What are you selling, and is the offer clear?
- 02 What is your current strategy, by channel and spend?
- 03 How is it working, and what is it actually producing?
- 04 How do you track it, and is the data good enough to decide with?
- 05 Have you found a pattern you can repeat?
- 06 Is the market big enough to sustain the business?
- 07 Can it scale, and what breaks at 3x or 10x?
- 08 Will it be profitable once everything is counted?
How we work
Audit. Test. Measure. Scale.
Step 1
Audit
Answer the eight questions and find what is really driving demand.
Step 2
Test
Run small, fast tests on the ideas most likely to pay.
Step 3
Measure
Connect the systems so every result can be trusted.
Step 4
Scale
Put the budget behind what the data proves.
We follow the data, not opinions.
What we don't do
We focus on what produces revenue. Some things we leave to others.
Social media and PR
We don't run social media accounts, PR campaigns or brand awareness work.
Vanity metrics
We don't report impressions, reach or likes. We report revenue, customers and margin.
Tool reselling
We don't sell or push any particular tool. We recommend what fits your business.
Results
Growth we have delivered.
Premium retail brand
£10k to £10m in revenue
Housewares and kitchenware
Grew a premium housewares and kitchenware brand from its first sales to £10m, by finding the channels that drove profitable orders and scaling them.
Ecommerce and DTC brands →
Managed IT service provider
B2B demand for a technical service
Ongoing lead generation, SEO and Google Ads for a provider of managed IT services. B2B technology buyers take months to decide and need many touchpoints, so the work is built around a long pipeline, not one-off campaigns.
B2B technology companies →
Funded SaaS company
From vanity metrics to early adopters
Agencies had sold them likes and impressions that never moved revenue. We built a focused go-to-market and used Demand Leads to find and reach early adopters fast.
Built fast with AI →
Japanese products, western markets
£5k to £200k in revenue
Knives, ceramics, whisky glasses and apparel
A pure-play ecommerce business bringing Japanese products to buyers in the West, grown from £5k to £200k in a deliberately niche market.
Japanese brands going West →
Client names are kept confidential at their request.
Senior-led
Senior people on your account, from the first call to the results.
Strategy, paid acquisition, analytics and systems work sit in one team, so the people who diagnose the problem are the people who fix it.
About Exact Demand →Strategy
What to sell, to whom, and which channel to back.
Acquisition
Paid search and SEO, judged on revenue.
Analytics
Tracking you can trust, from first click to sale.
Systems
Ads, store, CRM and reporting connected properly.
Find out what is really driving your demand.
Book a 30-minute call and we will tell you honestly whether a Demand Audit is right for you.
Book a Demand Audit call